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CMO 2.0 Conversation with Karen Quintos, CMO at Dell
I truly enjoyed my CMO 2.0 conversation with Karen Quintos, the CMO at Dell. Karen has somewhat of an unusual background for a CMO at a high tech company. She spent almost half her career in the...
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How do you put the Social in CRM?
While attending the Enterprise 2.0 conference and hosting a great dinner with 28 thinkers in the space on Monday night (the dinner was sponsored by Clearvale, which is our client), I got a chance to...
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Creating Unified Customer Experiences
There was a lot of talk at this week’s Enterprise 2.0 Conference about creating unified customer experiences. Questions being bantered around included who should own the unified customer experience and...
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3 ways your brand can be more human
(This is a link to column I wrote for iMedia) The importance of being human Humanizing brands is a popular topic, but people mean different things when they use this phrase, both in terms of what it...
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CMO 2.0 Conversation with Tom Nightingale, CMO at Con-way
My CMO 2.0 Conversation with Tom Nightingale, the CMO at Con-way, a $5B publicly traded transportation and logistics company, was very enlightening to say the least. When I spoke with Tom, he had been...
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CMO 2.0 Influencer Conversation with Tom Asacker
I truly enjoyed my CMO 2.0 Influencer conversation with Tom Asacker – who I consider a friend and also admire as an original marketing thinker. Tom is the author of multiple books, including...
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CIO 2.0 Conversation with Shirley Cunningham, CIO at Monsanto
My first CIO 2.0 conversation with Shirley Cunningham, the CIO at Monsanto, was truly a 2.0 conversation. Shirley has a rich background. Hailing from Scotland, she held many positions in MIS...
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CIO 2.0 Conversation with Dan Greller, consultant, speaker and ex-CIO at...
Dan Greller, the former CIO at Legg Mason, and currently technology innovation consultant, speaker and writer (with a great blog), was kind enough to join me for my second CIO 2.0 Conversation. Dan has...
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You don’t want to turn your business into a social business
For someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into social processes,...
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Commentary on “Principles for Building a Successful Social Business Strategy”
The students at Baruch College’s Executive MBA Cohort 31 read our book, The Hyper-Social Organization, and authored a detailed blog post with 9 principles to build a successful social business...
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